Ok so one of the main things we attempt to evaluate in PR is what people think about a client, product or a service. There are many ways to go about this which are very effective, many of which can be complicated, others can be simple.
Today I read about one which I assumed could be an evaluation tool in the latter category. And it's a search engine! I thought wow! Like we don't have enough of those... BUT it said it gave percentages of all the information about your chosen subject on the net, this made me intrigued- finally! Something extremely simple, cheap and quick! Ladies and gentlemen I present to you 'what does the internet think'?
According to the Metro it, "trawls the main search engines - Google, Microsoft's Bing and Yahoo! - for positive and negative phrases ('I love', 'I hate', etc.) associated with that thing. And then works out how fond the internet is of it".
Great stuff. I don't need to listen in university about evaluation techniques... Well no, actually I still really need to! This search engine does not make a PR persons life any easier at all... Sure it is fun, but when it comes up with 79.7% positive feedback for Adolf Hitler then we know that this is not the most reliable evaluation technique.
Although the Metro article does state that, "the internet is a big fan of kittens (92.6% positive) and cake (93.7%), less keen on ninjas (83.4%) and even less keen on swine flu, recession and Twitter (although they still all got over 60%)". Interesting...
So this may be something to have a laugh about in the office (may be not about the Hitler search as that is way not cool) but it ain't going to make any ones life easier and especially not the PR practitioners, although a comedian could get some brilliant material from it I am sure.
Oh and Public Relations is 88% positive...nice.