I don't know what I think of this. On the one hand I think that it is really clever as it has been launched at just the right time to make some money. On the other hand it is taking advantage of a panic that the media has quite rightly been fueling over the outbreak of swine flu.
If they work then great. But at the same time I feel that this company could be seen to be taking advantage of a bad situation. I wonder whether this was a good move for the company or whether anyone is slightly skeptical?
The website contains advertising for the anti-viral product along with information about swine flu next to it which to me is either a clever juxtaposition or very helpful.
Does this brand look like they care or are they taking advantage? You decide... http://www.kleenex.co.uk/