How about this for a PR stunt. One of those simple yet effective ideas. Get naked, run around a bit and see if you can draw attention to yourself.
My question is- was this a good idea? Possibly.You would certainly get alot of attention (331,030 views on Youtube and countless mentions in National press) but it may not be for the right reasons.
I don't recommend doing this on a drunken night out by any means... Either way I think that in Britain it is just far to cold for anything like that!