tag:blogger.com,1999:blog-4959758586158051919.post465569192140735663..comments2019-08-29T00:47:10.942+01:00Comments on Simply Jack: Can we pay for online content now please?Jack Williamshttp://www.blogger.com/profile/06580344436449563354noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4959758586158051919.post-72501455954319624022009-09-03T12:49:11.803+01:002009-09-03T12:49:11.803+01:00Hey Jack. I see your point but I would ask the que...Hey Jack. I see your point but I would ask the question: why are we trying to save jobs? If there is no market for newspapers (which, actually, I do believe there is) then why try to orchestrate one.<br /><br />In fact, your suggestion may have the opposite effect: papers are cheaper so less revenue from hard copies, but no-one pays for e.g. Daily Mirror content online because the stories of interest are likely to be on Google News or BBC etc.<br /><br />The bottom-line is that we are changing the way we produce news and the way we consumer news. If the press wants to survive the it needs to understand the current and future situation and think cleverly about ways to integrate itself.<br /><br />Trying to fight against the changes being driven by the internet (as the music industry is finding) is fighting the tide of human nature. You can't beat it - although Murdoch will give it a damn good go.Unknownhttps://www.blogger.com/profile/09780486650322562540noreply@blogger.com